| What is copywriting? In a nutshell, it’s persuasive writing. Words that move your reader from A to B and compel them to take action.
So, at Wordy Bird, we love to think about the psychology behind the message that will nudge your customer along their journey.
That message could be in the words on your website, in a blog, an email campaign, a case study or a thought-leadership article.
But they need to resonate with your target audience in a clear and convincing way.
And a key part of that is knowing who you are, what you stand for and how you want to sound – consistently. That’s why we’ve launched our Tone of Voice workshops, using Voicebox by Nick Parker – a fantastic (and fun) tool for experimenting with how you want your brand to come across. Based on the 11 Primary Voices, it uses 98 cards to help you whittle down the options until you decide on the right one(s)for your business. That could be anything from Playful Child to Neutraliser or Warm Friend to Energiser. We’ll help you deliberate, discuss and debate. And show you loads of real-life examples.
Once you’ve pinpointed the right Tone of Voice for your business, you’ll find it improves consistency, strengthens your identity and increases engagement with your brand. So, don’t miss this essential element of your marketing toolkit.
Want to make sure your words hit the mark? |
